Smelling a Media Rat

The mainstream media elites react with surprise when they receive feedback that the listeners no longer trust them. However, there is good reason for this:

• One of Canada’s leading TV sports broadcasters fired one of its anchors Wednesday after he voiced support for true marriage on Twitter. Damian Goddard, the now-former host of “Connected” on Rogers Sportsnet, had tweeted his support of Burlington hockey agent Todd Reynolds, who created a stir this week when he criticized New York Rangers hockey star Sean Avery for shooting a TV ad backing gay “marriage.” “I completely and wholeheartedly support Todd Reynolds and his support for the traditional and TRUE meaning of marriage,” wrote Goddard on May 10th. He also voiced support for U.S. Olympic gold medalist Peter Vidmar, who resigned as chef de mission for the 2012 U.S. Olympic team after homosexual activists created a controversy over his support for true marriage.

As far as we can tell, Goddard didn’t use his job to express his belief in traditional marriage. He twittered, and that cost him his head. Nor does there does not seem to be any evidence that Goddard failed to fulfill job expectations. Sportsnet merely commented:

• “Mr. Goddard was a freelance contractor and in recent weeks it had become clear that he is not the right fit for our organization.”

What does it mean to be “the right fit?” Evidently, this goes beyond job performance. It seems to suggest that the employee has to share the same philosophy as the media – “We only want our own kind here!” This makes for a monolithic, unbalanced and biased presentation of the news. In light of this, there is no reason why the “news” should not be regarded as propaganda, just as regulated and packaged for mind-control as Communist or Nazi propaganda.

However, at least in these totalitarian regimes, it is a known fact that the media is merely a tool of the establishment. The impact of Western mainstream media is far more insidious. Many still believe that they are receiving the unvarnished truth, and are gullibly taken-in by the claims that media is trustworthy, impartial and balanced. However, when they begin to fire those who do not live, walk and breathe the party line, many have begun to smell a rat.